With sending bulk SMS, the general rule is that you get what you pay for. Techniques such as SIM boxes and "grey" routes are illegitimate ways for businesses to connect to the telecom network for a very low cost. The bulk SMS industry has long been plagued by shady characters and tactics used to maximize margins. Wondering why your SMS is not sending? Here are five of the main problems that impact a company's message delivery success rate. But messages only get opened if they get sent first.
In fact, according to Business 2 Community, branded SMS has a 98% open rate and 45% response rate, versus email's 20% open rate and 6% response rate. That's a problem, considering SMS is the most effective way to communicate with many of your customers. But even if you understand the intricacies of global communication networks, it can be difficult to determine exactly why your SMS is not sending and troubleshoot accordingly. If your business is running a global SMS campaign, you've probably noticed the lack of transparency and consistency in the industry. Each country and carrier has their own rules about what type of SMS traffic is allowed, and some countries only allow certain carriers, making it impossible to send a direct (and secure) SMS to certain locations. Texting a global audience can be a bit of a crapshoot.
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